What has changed in 5 months?
I view March 13-14 as a huge day in the history of my business. It was a set of days that my world got turned upside down with the shutdowns imposed by the COVID-19 virus. I lost in the matter of 36 hours approximately $40,000 worth of work between my business and my freelance career in sports and live television.
Now, here we are, 5 months later. Hard to believe that this craziness has been going on for that long, but it has been.
This past week, I have come to the realization that I will not be returning to live TV work anytime soon with most conferences cancelling in the college ranks their fall sports until spring and in some cases, all sports until 2021.
I recently had a group that in the matter of this time, I went from their Regional Videographer of choice, with a region of Washington, Oregon, Idaho, Northern California, Montana, Wyoming, North and South Dakota, to not even being hired for local Northwest events due to cost cutting measures.
But within all of this sadness, my business side has been allowed to receive all of my focus and allowed for me to grow my skills and talents. It's allowed us to develop into a true Broadcast Media and Video Production company.
We have started to develop new techniques of broadcasting, such as utilizing SRT (Secure Reliable Transport) technology, development of our own streaming on-demand channel and soon, perhaps an app for our content. We have also built a small studio/control room.
These innovations have led us into a new generation or phase of our business. We are doing a variety of virtual events from awards shows to weddings to fundraiser auctions. We have started a project for local businesses to help them show their clientele how they are reopening.
5 months seems like a really long time. It feels like it has flown by really fast, but it's been amazing how much we have grown as a company in that time. We are excited to see what the next 5 months brings to our company as we continue to adapt and grow the Skeeterbuggins Difference!